About Priti

satisfaction, affection, attraction, and happy. Women everywhere can now help keep our planet Priti- and look good while doing so...

Known among beauty insiders as the pioneering leader in luxury and eco-friendly nail polish, the quick success and notoriety of Priti NYC can be attested to it’s founder, Kim D’Amato. The idea behind Priti NYC came alive during her pregnancy. D’Amato made a conscious effort to switch to organic foods and health products, yet couldn’t seem to find a way to beautify herself in the same natural manner.

In 2005, D’amato launched Priti NYC with one simple mission: to support organic farmers and to decrease the amount of chemicals poisoning the earth- and it’s inhabitants-one manicure at a time.

Priti NYC polishes are all completely non-toxic and made without toluene, dibutyl phthalate (DHB) and formaldehyde- all known carcinogenic ingredients. The luxury polishes are fast drying, chip resistant, contain a UV inhibitor, and are extremely durable and glossy. They are also completely safe for use on children and moms-to-be. Available in over 100 different shades including metallics, mattes, bright neons, rich darks, classic nudes, and everything in between, limited color selection due to ecological restraints has officially become a thing of the past.

Since it's launch, the brand has expanded to include products such as soy nail polish remover, a recycled glass nail file, and the Priti Princess nail polish collection. The first line of non-toxic nail polishes for children, Priti Princess nail polishes come in 8ml bottles (as opposed to the 12 ml size of a standard nail polish)- perfect for the hands of tiny fashionistas. The Priti NYC Princess polish collection was named by the company's honorary creative director, Siena- who also happens to be D'Amato's 8 year old daughter.

Priti NYC is very active in working with various charities and events in the community that support both environmental and women's issues. The brand regularly collaborates with other socially conscious companies and charities, including Donna Karan's Urban Zen Foundation, Group for the East End’s Ecofabulous in the Hamptons, and Teens Turning Green to develop a private label polish exclusively for Whole Foods Market. Priti also regularly participates and works with world-renowned designers for New York Fashion Week and Miami Fashion Week, including Donna Karan, Monique Lhuillier, Izaac Mizrahi, Carlos Miele, Tuleh, Thakoon, Proenza Schouler, Philosophy, Rachel Roy, Milly, Michon Schur, and Twinkle, among others.

Priti NYC Soy Nail Polish Remover is truly one-of-a-kind. Developed exclusively by Priti NYC, Priti NYC is the only company to carry a beauty product so ingenious and unique. Not only is the remover 100 percent biodegradable, non-toxic, and non-carcinogenic, but it is also housed in an apothecary style bottle that is completely recyclable.

The luxury remover is soy and corn based (derived from organic farm crops), and is infused with coconut, soybean esters, and essential lemongrass oils. That's it. No acetone, no petroleum- and it really works! In addition, Priti Soy Nail Polish remover leaves hands and nails feeling moisturized and nourished with a sweet citrus scent.