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Our Story

 
Known among beauty insiders as the pioneering leader in luxury eco-friendly nail polish, the quick success and notoriety of PRITI NYC 
can be attested to it's founder, Kim D'Amato. The idea behind PRITI NYC came alive during her pregnancy. D'Amato made a conscious effort to switch to organic foods and health products, yet couldn't seem to find a way to  beautify herself in the same natural manner.

In 2005, D'Amato launched PRITI NYC .
 
 
PRITI NYC 5 FREE, VEGAN & NON-TOXIC NAIL POLISH
 
 
PRITI NYC polishes are 5 Free & Vegan, completely non-toxic, and are free of toluene, dibutyl phthalate, formaldehyde, formaldehyde resin, and camphor - all known carcinogenic ingredients. These luxury polishes are fast drying, chip resistant, contain a UV inhibitor, and are extremely durable and glossy. They are also completely safe for use on children and moms-to-be. Available in over 100 different shades including metallics, mattes, bright neons, rich darks, classic nudes, and everything in between, limited color selection due to ecological restraints has officially become a thing of the past. 
 
Since it's launch, the brand has expanded to include products such as soy nail polish remover, a recycled glass nail file, and the PRITI Princess nail polish collection. The first line of non-toxic nail polishes for children, PRITI Princess nail polishes come in 8ml bottles (as opposed to the 12 ml size of a standard nail polish)- perfect for the hands of tiny fashionistas. The PRITI NYC Princess polish collection was named by the company's honorary creative director, Siena- who also happens to be D'Amato's , then ,9 year old daughter.
PRITI NYC is very active in working with various charities and events in the community that support both environmental and women's issues.   
PRITI NYC is also a proud sponser of New York & Paris Fashion Week since 2005.  With the proud pleasure of creating custom nail colors for world-renowned designers runway shows including, Stella McCartney,Vionnet, Acne studios,  Donna Karan, Monique Lhuillier, Izaac Mizrahi, Carlos Miele, Tommy Hilfiger, Bebe, Philosophy di Alberta Ferretti, Tuleh, Bahar Shapar, Devi Kroel, Caroline Siekaly, G-Star, Marc Bouwer, Susan Cianciolo, Thakoon, Proenza Schouler, Rachel Roy, Victoria Bartlett, Wayne, Milly, Michon Schur, Issa London, Willow, Yuna Yang, Twinkle, Tocca, among many others.
We love to support creative young people and help their dreams come true.
 
PRITI NYC SOY NAIL POLISH REMOVER
PRITI NYC Soy Nail Polish Remover is truly one-of-a-kind. Developed exclusively by PRITI NYC, PRITI NYC is the only company to carry a beauty product so ingenious and unique. Not only is the remover 100 percent biodegradable, non-toxic, and non-carcinogenic, but it is also housed in an apothecary style bottle that is completely recyclable. 
 
 The luxury remover has been infused with soybean esters, is naturally derived, and contains lemongrass essential oils. That's it. No acetone, no carcinogens- and it really works! In addition, Priti Soy Nail Polish remover leaves hands and nails feeling moisturized and nourished with a sweet citrus scent.
 
~ Named The Best Polish Remover in Elle Magazine's "Green Beauty Stars".
'winner of the Allure beauty award 2012'