OUR BRAND STORY

Known among beauty insiders as the pioneering leader in luxury eco-friendly nail polish the quick success and notoriety of PRITI NYC can be attested to it's founder, Kim D'Amato. The idea behind PRITI NYC came alive during her pregnancy. D'Amato made a conscious effort to switch to organic foods and health products, yet couldn't seem to find a way to  beautify herself in the same natural manner.

In 2005, D'Amato launched PRITI NYC.
 
 
PRITI NYC  VEGAN & CRUELTY FREE NAIL POLISH
 
 
PRITI NYC polishes are  Vegan, Gluten free and cruelty free are also  free of toluene, dibutyl phthalate, formaldehyde, formaldehyde resin, and camphor ,TPHP, Xylene, Lead and Parabens all known carcinogenic ingredients. These luxury polishes are fast drying, chip resistant, contain a UV inhibitor, and are extremely durable and glossy. They are also completely safe for use on children and moms-to-be. Available in over 100 different shades including metallics, mattes, bright neons, rich darks, classic nudes, and everything in between, limited color selection due to ecological restraints has officially become a thing of the past. 
 
PRITI NYC is also a proud sponsor of New York & Paris Fashion Week since 2005.  With the proud pleasure of creating custom nail colors for world-renowned designers runway shows including, Stella McCartney, Tory Burch, Vionnet,, Lacoste, Estaban Cortazar,Banana republic, Coach,Acne studios,  Donna Karan, Monique Lhuillier, , Carlos Miele, Tommy Hilfiger,   G-Star,  Thakoon,  Proenza Schouler, , Milly, Issa London, Ulla Johnson, Carven , Vanessa Seward and APC  amongst others
We love to support creative young people and love to  help their visions realized.
 
PRITI NYC SOY NAIL POLISH REMOVER
PRITI NYC Soy Nail Polish Remover is truly one-of-a-kind. Developed exclusively by PRITI NYC, PRITI NYC is the only company to carry a beauty product so ingenious and unique. Not only is the remover biodegradable, non-toxic, and non-carcinogenic, but it is also housed in an apothecary style bottle that is completely recyclable. 
 
 The luxury remover has been infused with soybean esters, is naturally derived, and  either is unscented or contains lemongrass ,lavender or other essential oils. That's it. No acetone, no carcinogens- and it really works! In addition, PRITI NYC Soy Nail Polish remover leaves hands and nails feeling moisturized and nourished. Also there are no VOC's and  as we used bio based ingredients  it makes it earth and  fresh air friendly.
 
~ Named The Best Polish Remover in Elle Magazine's "Green Beauty Stars".
'"Winner of the Allure Beauty Award 2012"