Our Story

 Known among beauty insiders as the pioneering leader in luxury eco-friendly nail polish, the quick success and notoriety of PRITI NYC can be attested to it's founder, Kim D'Amato. The idea behind PRITI NYC came alive during her pregnancy. D'Amato made a conscious effort to switch to organic foods and health products, yet couldn't seem to find a way to  beautify herself in the same natural manner.

In 2005, D'Amato launched PRITI ORGANIC SPA , the first  organic spa in NYC
Eventually moving on to creating the PRITINYC brand.
PRITI NYC polishes arE , Vegan, Cruelty free and Gluten free. [ free of toluene, dibutyl phthalate, formaldehyde, formaldehyde resin, and camphor, xylene, parabens.& TPHP.] These luxury polishes are fast drying, chip resistant, contain a UV inhibitor, and are extremely durable and glossy. . Available in over 80 different shades including metallics, mattes, bright neons, rich darks, classic nudes, and everything in between, we have a limited color selection that changes for all seasons.
PRITINYC is proudly made in the USA.

Since it's launch, the brand has expanded to include products such as soy nail polish remover, a recycled glass nail file, and the PRITI  NYC Princess nail polish collection.  PRITI  NYC Princess nail polishes come in 8ml bottles (as opposed to the 12 ml size of a standard nail polish)- perfect for the hands of tiny fashionistas. Many use them for travel. The PRITI NYC Princess polish collection was named by the company's honorary creative director, Siena- who also happens to be D'Amato's daughter.

PRITI NYC is very active in working with various charities and events in the community that support both environmental and women's issues.  
PRITI NYC is also a proud sponsor of New York ,Paris ,Miami UK, Fashion Weeks since 2005.  With the proud pleasure of creating custom nail colors for world-renowned designers runway shows including The Row, Tory Burch, Tommy Hilfiger, Thakoon,  Lacoste,  Hugo Boss, Self portrait ,Banana republic, Coach, Vanessa Seward  amongst others.
PRITI NYC Soy Nail Polish Remover is truly one-of-a-kind. Developed exclusively by PRITI NYC. We use essential oils in our products for the amazing therapeutic  qualities of each oil.
PRITI NYC was the first  company to carry a beauty product so ingenious and unique. Not only is the remover 100 percent biodegradable, non-toxic, and non-carcinogenic, but it is also housed in an apothecary style bottle that is completely recyclable. 
 The luxury remover has been infused with soybean esters, is naturally derived, and contains lemongrass essential oils. That's it. No acetone, no carcinogens- and it really works! In addition, Priti Soy Nail Polish remover leaves hands and nails feeling moisturized and nourished .Lemongrass is a natural anti fungal,antiseptic and bactericide that prevents the spread of contagious diseases.
~ Named The Best Polish Remover in Elle Magazine's "Green Beauty Stars".
and a winner of the allure beauty award.